I know people are saying the chess meta is dead, and the chess thots are moving to other content, but the Botezs are back to heavily leaning into chess and will be in Europe playing a bunch of tournaments for the next month or two. This should help their numbers. Dina Belankaya is also playing.
At the end of the day chess thots can't really stray that far from chess when it comes to content. Andrea got a few recent tabloid stories with the headline "the world's hottest chess player loses to 12 year old". Even losing to children is good content for them and no one is paying attention to them trying to play poker or DJing.